The Beer Genome Project » Anheuser-Busch

The King of Beers is now a Belgian…

Shawn Horton — Mon, 14 Jul 2008 22:35:46 +0000

I certainly saw this coming- when inBev received a consideration by Anheuser-Busch a few weeks ago. It was not so much that the corporation was against the initial offer, but that it thought it was worth more money. And as expected, everyone and everything has a buying price- for Anheuser-Busch it was $52 billion, or just over $70 per share. The current operations will remain as they are, with all 12 brewery locations in America still operating at full capacity. The Saint Louis location will be inBev’s American headquarters.

Now with Stella Artois, Beck’s, and Bass as members of the inBev corporation, there’s a chance that the former King of Beers might actually have a chance at tasting better.

Associated Press story here.

UPDATE: CNN has an article about this acquisition. Little bit bitter, are you Southerners? It’s okay. Bud is not that good anyway.

Anheuser-Busch will stop alcoholic ‘energy’ drinks

Shawn Horton — Fri, 27 Jun 2008 11:05:08 +0000

From the article (read it here):

Story Highlights

Busch will remove caffeine and other stimulants from its alcoholic energy drinks
Attorneys general found Busch was marketing the alcoholic beverages to minors
Anheuser-Busch to pay $200,000 to states that investigated the brewer’s practices
Bud Extra and Tilt “met all regulatory requirements,” read a statement from brewer

InBev offer not welcomed by Anheuser-Busch

Shawn Horton — Thu, 26 Jun 2008 11:38:22 +0000

As we begin this project regarding beer, I feel it to be essential to cover news media regarding brewing companies and my theory on an ever-closer emerging beer hegemon. With this offer by InBev rejected, there is hope (at least in my book) that Anheuser-Busch will remain, for now, the American King of Beers. Read more about the announcement here.